Bike Show

Book Tickets
March 27 - 29, 2020 ExCel London The UK's largest cycling exhibition Suitable for all
Stand: LB702

Choose Cherries

The Cherry Marketing Institute’s mission is to increase the demand for Montmorency tart cherries through promotion, product development and research.

Choose Cherries For:

  • Nutrition

A substantial and growing body of scientific research continuously links Montmorency tart cherries to an array of important health benefits.

Montmorency tart cherries are abundant in anthocyanins – a natural compound that contributes to the ruby-red color and distinctive sour-sweet taste. This phytonutrient, a type of flavonoid, is also behind the potential health-promoting properties of Montmorency tart cherries. From soothing arthritis symptoms and easing muscle pain after a workout to enhancing sleep, they have been credited with an array of health advantages.The Cherry Marketing Institute supports research at the University of Northumbria headed by Glyn Howatson the Professor of Human & Applied Physiology and is the Director of Research & Innovation at Northumbria University, UK. His research interests include the use of functional foods to improve human performance and how these might be applied to human health more widely. Dr Karen Keane is a lecturer in Sport & Exercise Nutrition at Northumbria University. Her PhD focused on the health benefits to the cardiovascular system following the consumption of Tart US Montmorency cherries.

Dr Meghan Brown is a lecturer in Sport & Exercise Nutrition at the University of Gloucester, following completion of her PhD at Northumbria University, where she focused on nutritional interventions (that included Tart US Montmorency cherries) to improve recovery from strenuous exercise.

Join Us

Whether you’re on the lookout for a new bike, advice or some inspiration ahead of the 2020 season, don't miss out on the London Bike Show.

The UK’s largest triathlon show welcomes top swim, cycle, run, triathlon and nutrition brands, Get great deals, take advantage of top expert coaching and keep an eye out for special guests!

1 Ticket // 2 Shows

Tickets on sale soon!

More Info

When? 27-29 March, 2020

Where? ExCel, London