The London Bike Show | Exhibiting/Sponsorship
The Show has been postponed until 5 - 7 March 2021. Find Out More

London Bike Show

5-7 March 2021 | Excel London
Book Tickets Triathlon Show


Be part of the UK’s largest sports & fitness exhibition

Originally scheduled 27 – 29 March 2020, at ExCeL London, the London Bike Show and the co-locating Triathlon Show: London have now been postponed untill 5 – 7 March, 2021 due to the Covid-19 pandemic. The events offer cycling, running, swimming and fitness brands, as well as non-industry sponsors looking to target individuals passionate about these sports, the opportunity to connect face-to-face with new and existing customers.

The events, which attract in excess of 20,000 attendees annually from across the UK, are supported by targeted marketing campaigns reaching millions of active individuals and families – giving brands the opportunity to position themselves at the forefront of these industries.

Not been to the Show before? Check out the 2019 highlights and read our review of everything you missed, here.

We have a range of packages available, ranging from exhibiting solutions for start-up companies, and space only exhibiting opportunities through to bespoke sponsorship packages which can be tailored to your businesses needs.

Please get in touch to find out more and to discuss your presence at the event.

View our Terms and Conditions.


“This was a return to the London Bike Show for Ribble after a few years away. It provided the perfect platform for us to launch new products, showcase our entire 26 model range, allow the public to test track our bikes and to personally meet our sponsored athletes. It was also offered the opportunity to engage with our customers and the wider cycling public and to use the show as a vehicle to further promote the Ribble brand. All in all an extremely positive and successful experience. Really looking forward to seeing everyone again next year.” Matt Lawson, CDO, Ribble Cycles

“The London Bike Show was amazing – our stand was rammed with people the entire three days – all with a genuine interest in the new product. The team could not have looked after us ‘show novices’ better.” Gill Harris, Atherton Bikes

“This year was our second year at the London Bike Show where we showcased our brand new enduro bike the Sentry and Sentry Pro for the first time. From start to finish, setting up the stand to taking it all down again, everything ran so smoothly and the show itself was a massive success for us.” Charlotte Turner, Brand Advertising Manager, Go Outdoors

“I’ve never seen this many women at any bike show I’ve ever been to.” Helen Wyman, Cyclocross Champion

With thanks to our partners