- CELEBRATING 10 YEARS IN THE SADDLE
- OVER 250,000 VISITORS TO DATE
Kids Racing: UK’s first and only Swim, Bike, Run & Children’s Triathlon specialist with it’s own brand: HUP Childrens Cycling
Kids Racing was established in 2015 by mother of 3, Linette MacArthur, after struggling to source kit for her kid’s cycling and triathlon. Their aim is to supply the best kids products, so they get the most from their sport.
This family business has expanded it’s range rapidly, covering the whole spectrum of multi-sport, including Wetsuit hire, lightweight custom-built bikes and accessories for tiny to teenager. Alongside online sales, they attend 40 pop-up shop events a year and export worldwide to the US, Russia, Europe, Australia and the Far East.
In 2017, Linette wasn't happy with what was available, so launched her own brand: ‘HUP Childrens Cycling’. Based around quality Italian made clothing, accessories and unique child-specific bike components, for kids aged 6-14. Using her experience of kids fit, she’s personally designed the collections, taking into account priorities and requirements of each discipline. Feedback from experienced race kids has been fabulous.
2018 London Bike Show highlights;
New Italian & Triathlon Collections
HUP child-specific components
2018 HUP Ambassador program
Wear your HUP jersey to LBS, collect a prize!
Meet the HUP Teds: 'Teddie Merckx', 'Ted Nys' & 'Tedio Cippollini'
New Scatto, Forme and Kuota bikes