- CELEBRATING 10 YEARS IN THE SADDLE
- OVER 250,000 VISITORS TO DATE
What a day! Today we welcomed thousands of cycling enthusiasts through the door for the opening day and the best news is, we’ve still got two more days to go!
We’ve welcomed an ensemble of cycling glitterati already; former World Champion Lizzie Deignan kicked things off, opening the Show before taking part in a fantastic Q&A in the theatre. Sir Chris Hoy returned; drawing a huge crowd, before a surprise visit from the most decorated British mountain-biker in the history of the sport, Rachel Atherton; accompanied by her brother Gee Atherton, both lighting up a Friday afternoon in East London.
Across the Show there are stunning bikes on display, beautiful new kit and great, Show-only special offers to be had. Riders have been putting down huge runs in the demos ahead of this weekend's Air to the Throne competition, and hundreds of riders have already taken to the StreetVelodrome boards.
Tomorrow we welcome guests including road and cyclo-cross prodigy Tom Pidcock, Olympic Champion Joanna Rowsell Shand and 4 x Ironman World Champion Chrissie Wellington. It promises to be another great day!