Bike Show

Book Tickets
29 - 31 March • 2019 Excel London • The UK's largest cycling exhibition • Suitable for all

The NOWCA Swim Zone

Cool off at the Show with a dip in the Dock!

We’re really excited to be partnering with NOWCA to promote the joy of swimming in Open Water.

NOWCA will be running an exciting programme of events in the Royal Victoria Dock throughout the duration of the Show. You’ll also be able to meet the team and get all the advice on open water swimming.

NOWCA has open water swimming venues nationwide, and for just a £12.00 registration fee you can sign up for a wristband and join the UK’s largest community of open water swimmers. Your NOWCA wristband will track your swim performance, it’s exactly the same as wearing a chip at a triathlon. Everything is recorded online for you and from there you’ll be able to manage your leisure swimming and racing profile.

Already got a NOWCA wristband? Then you’ll get all the following as part of your London Bike Show ticket, at no extra cost:

  • Free open water swims in our special swimmers area in the Dock outside ExCel

  • Free entry into our Aquathlon, a 400m swim combined with a 3k run - taking place on both Saturday and Sunday

  • A Free NOWCA Swim each day of the Show (like a parkrun but in a lake - a 400m loop at London Royal Docks)

  • Free open water swimming at London Royal Docks

Don’t have a NOWCA band yet? Then sign up online and collect it at the NOWCA stand TR1781 to activate the free sessions (Use ‘LRDOWS’ as your local venue). For just £12 a year, you can enjoy all this open water swimming at the Show and the opportunity to swim at any of our NOWCA venues nationwide (swim session prices apply).


To sign up for your NOWCA wristband click here.

To book your tickets to the London Bike Show click here.


Open Water SessionsAQUATHLONNOWCA SwimsLondon Royal Docks Open Water Sessions
Friday10am - 3pm-5pm start4pm - 8pm
Saturday1pm - 5pm12.30pm start11.30am start9am - 12pm
Sunday1pm - 4pm12.30pm start11.30am start9am - 12pm

Join Us

Whether you’re on the lookout for a new bike, advice or some inspiration ahead of the 2019 season, don't miss out on the London Bike Show.

The UK’s largest triathlon show welcomes top swim, cycle, run, triathlon and nutrition brands, Get great deals, take advantage of top expert coaching and keep an eye out for special guests!

1 Ticket // 2 Shows

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When? 29-31 March, 2019

Where? ExCel, London

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